The data Kanban displays the total sales, total views, total orders, customer unit price, online store order conversion rate, top 10 hot products and popular pages. You can see the performance of your store at a glance. For example, in the data profile, you can view and compare data from yesterday, the past 7 days and the past 30 days:
Recent sales
Recent traffic and orders
Track your unit price
Monitor trends over time
The data Kanban shows the most valuable indicators that give you insight into store performance and customer behavior. Indicators are shown in chart and numerical formats.
Steps
In the allvalue background, click data. By default, the data Kanban displays the data comparison between today and yesterday.
To view the data of other date ranges, click the date menu and select a different date range. The data Kanban displays the following indicators:
Indicators | contents displayed |
Total sales | shows sales by sales channel. Total sales = total sales - discount - refund + freight + tax |
Total views | shows the number of visits in the online store. |
Total orders | shows the number of orders placed |
Customer unit price | shows the average value of all orders. Total order value divided by the total number of orders containing at least one product. Order value includes tax, freight and discount before return. |
Online store order conversion rate | shows the percentage of traffic contributing to the order. Shoppers need to add products to their online shopping cart and go to the checkout page before they can buy products. |
Top 10 best sellers | shows the top 10 best sellers in the store. For marketing and inventory purposes, it will be useful to know this information. You can also recommend these products to new customers or mention them in social media promotion |
Hot page | shows the specific page that the customer initiated a visit to in your store. You can use this data to customize the text and appealing content on these pages, so as to make full use of customers' first impression of your website. The landing page is determined according to the URL of the first page browsed in the unique access. The visit will end 30 minutes after the visitor has no activity and at midnight at UTC |